Tuesday 29 March 2011

Deconstructive graphic design

The role of a successful typographer is to make the text in a way invisible, using layout with the text designers are able to break up the text into pieces offering shortcuts through the masses of information; the the audience should just be able to read the text without even thinking about, 'typography helps readers navigate the flow of content'. Deconstruction within typography shifted the way graphic designers work, using more experimental styles, and compositions and a much less linear approach to type, breaking the type within an image to make the typography the main focal point, typography used within an image could not just be their to be read but also to illustrate the point being made.
In order to make typography legible spacing is crucial, using spacing to create gaps within the text trying to be communicated,  Typographers should take into consideration not only the positive grain of letterforms but the negative gaps between them, this is important to help to the flow of text and keep the text readable, how much space a designer uses can determine how legible they want the text to be.


Allen Hori, "typography as discourse"

A good example of deconstuction being used succesfully can be seen within the artwork of Allen Hori, the image represents typography being used as speach to commmunicate words. The image doenst seem to follow any conventional typography rules the image has no clear grid making it give the impression that the words and letter have just been scattered randomly across the page, making it difficult to interpret where you are suppost to begin reading and where you end. At first glance the poster is illegable, you struggle to interpret the meaning behind it, however i feel this works well because it forces the audience to look further into it, breaking it down eventually the words can be  interpretated. The large spaces within the image makes it very difficult to read, the spaces come across as random making it difficult to interpret where to look next. Some of the words are even broke up and written backwards making the audience consciously construct the words in your head, appose to the role of the traditional typography where reading should be effortless

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