Monday 26 March 2012

essay proposal - revised.



''Is helvetica the perfect typeface.''

A detailed examination into the background of the typeface helvetica. What it is about this revolutionary typeface which makes it good enough to bring along with its creation and the 50 years it's been around a complete clean up of graphic design and spark this modern minimal swiss design style which is still seen and used widely in contemporary design. Using theories from top typeographers on what makes a 'perfect' typeface and comparing them to helvetica and typegraphers opinions on helvetica.


BIBLIOGRAPHY..

Film:

Hustwit, G (2007) 'Helvetica' plexifilm.

Books:

Lupton, E. (2004) 'Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students.'  Princeton Architectural Press

White, A. (2004) 'Thinking in Type: The Practical Philosophy of Typography', Allworth Press; 1st edition

Garfield, S. (2011) 'Just My Type: A Book About Fonts', Profile Books.

Speikermann, E. (2003) 'Stop Stealing Sheep and Find Out How Type Works', Adobe Press; 2 edition.

Muller, L. (2007) 'Helvetica Forever: Story of a Typeface' Lars Muller Publishers.

Muller, L. (2002) 'Helvetica: Homage to a Typeface', Lars Muller Publishers.

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