Advertising essay bibliography.

• Williamson, J, (1978), 'Decoding advertising ideology and meaning in advertising', UK, marion boyars.
• Berger, J, (1990), 'ways of seeing', UK, penguin.
• Saunders, D, (1996), 'shock in advertising', UK, Batsford LTD
• Kilbourne, J, 1995, Beauty and the Beast of Advertising, [online] (updated 2005), available at: http://sites.google.com/site/digitalrlkeck/Home/composition-10600-spring-2009/unit-3--advertisement-analysis/kilbourne-s-beauty-and-the-beast-of-advertising
• Mulvey, L, (1989), 'Visual and other pleasures', UK, Palgrave Macmillan.
• Dr. C. George Boeree, 1997, 'personality theories - Sigmund Freud, [online] (updated 2006 and 2009) Available at: http://webspace.ship.edu/cgboer/freud.html,