Term used from about 1970 to describe changes seen to take place in Western society and culture from the 1960s on. These changes arose from anti-authoritarian challenges to the prevailing orthodoxies across the board. In art, postmodernism was specifically a reaction against modernism. It may be said to begin with Pop art and to embrace much of what followed including Conceptual art, Neo-Expressionism, Feminist art, and the Young British Artists of the 1990s. Some outstanding characteristics of postmodernism are that it collapses the distinction between high culture and mass or popular culture; that it tends to efface the boundary between art and everyday life; and that it refuses to recognise the authority of any single style or definition of what art should be.
(definition taken from the Tate glossary.)
This constructionist poster is by El Lissitzky which is trying to communicate the power of the Bolshevik movement. The use of geometric shapes going against traditional conventions is a characteristic of post modernism within graphic design.
This is a poster by barbara kruger i consider this to be post modernism because of the layout of the type, the type seems to be offset and doesn't follow a grid.
This is a poster by Emil Ruder, Emil Ruder was one of the first designers to break the rules of traditional typography which was a big part of the post modern movement, abandoning the form follows function style of modern graphic design and kind of using type as image.
The next two are album covers done by Jamie Reid for the band, the sex pistols.
this minimalistic collagey type look within these posters became a big atribute of post modernism. The way the posters use very little colour and simple layout to communicate the message seems to work very well, the adverts are extremely controversial, and break the rules of traditional type.
No comments:
Post a Comment